Email marketing conjures up images of mailboxes filled to the brim with annoying Viagra and Enlargement emails. This kind of email marketing is referred to as “spam” and not only is it annoying and often illegal, it is also highly ineffective. In contrast true email marketing is both legal and highly effective.
Unlike spam which is totally unsolicited, email marketing is aimed at existing customers. The email addresses are sourced from online forms filled in by visitors to a business’s website. These visitors are given the option to receive future correspondence from the website thus making it 100% legal. When special offers or important information need to be relayed to these existing customers, a brochure-like email is designed and then sent out. These emails provide an excellent means of communication and make up-selling simple and highly affordable.
WebPhase can assist you with all facets of email marketing. We can add the capability to acquire visitors’ information on your website; we can provide you with mass-emailing software and help with the design of attractive email content. However, we do not sell email lists!
Contact WebPhase South Africa now for more information!
