Yahoo and Google have broad and phrase matching options for their PPC programs. Broad and phrase match options provide you with additional flexibility that allows you to harness more visitors for your site. These matching options “expand” your keyword list by allowing variations of your keywords to trigger your ads. If you're running broad or phrase match, chances are high some search word variations won't fit your target audience. These combinations will not result in sales.
Negative keywords prevent your ads from showing when these words are included in a search. This allows you to filter the possible variations, thus saving you money which otherwise would have been wasted on untargeted visitors.
Your log files will supply you with numerous negative keywords that can be added to your PPC campaigns, but these are only available after someone has already clicked on your ad and wasted your money. To help prevent “invalid” clicks we have assembled these negative keyword lists for you. The first three are geographic lists of towns and countries. To use them simple remove the areas that your business does serve and place the rest in your negative keyword list. The last list is a “Global” negative keyword list. These are terms that are not relevant for most PPC campaigns. Again, simply remove the words that do apply and paste the rest into your negative keyword list.
UK Towns & Cities |
SA Towns & Cities |
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Countries of the World |
Global Negative Keywords |
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