Online marketing campaigns attempt to drive Internet users to a website in order to convert them into customers. To do this a website must meet certain design criteria.
Firstly, a website needs to create trust. To do this it must create the impression of reputability for both the company and the products/services it offers. This is done through quality content and professional design. This trust is essential as people are hesitant to buy goods or provide credit card details if the legitimacy of the business is in doubt.
Aesthetic appeal is another important factor. If a site doesn’t look good, visitors might be discouraged from continuing to surf the site and go elsewhere. A website can be compared to more traditional forms of advertising like brochures. A glossy, attractive brochure will hold a person's attention much longer than a cheap tacky pamphlet.
A site can also be over-designed. Too many graphical and audio elements hinder the marketing effort by distracting the visitor from the sales process. Exotic font styles and colours make content hard to read thus reducing the usability of the website.
WebPhase can help you create a well-balanced and attractive website that will stimulate sales and convert visitors to customers. If you already have a website, WebPhase can provide you with a detailed analysis of your site’s design and usability and make suggestions for improving it.
Contact us today for a free consultation.
