Website usability is often overlooked in the Internet marketing process. In essence,
website usability relates to how easy it is for a user to find what they are looking for on a website.
Usability is sometimes ignored in the design process with emphasis instead being placed on the aesthetic appeal of the site. This disregard for usability, results in “over-designed” web sites. They are hard to use and result in a poor conversion of visitors to customers. Website owners often become personally attached to their websites because they see them as their creation and thus find it hard to see shortcomings in the site. This is where usability testing proves effective as the site is analysed from a scientific and unbiased perspective.
WebPhase South Africa offers usability testing for both new and existing websites. We arrange test groups and ask them to find specific information or perform tasks on the website. We carefully monitor their actions and time them. This provides sufficient data to scientifically identify the key strengths and weaknesses in the design of the site. Once the data has been collected and analysed, we will compile a detailed report of our findings and provide suggestions for increasing the usability of the site.
Contact WebPhase now for more information regarding usability testing!
